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DiGITAL MEDIA ARTS (YEAR 2)

UAL Extended Diploma in Creative Media Production & Technology

END OF YEAR SHOW

2021

The final unit provides students with the opportunity to refine and demonstrate the skills, knowledge and understanding appropriate to their choice of future career path and entry to higher education or related employment. ​This project exhibits the wealth and breadth of the skills acquired through the 2 year programme. ​ The Final Major Project is publicly displayed to showcase the professional standards they have reached as a result of their further educational study.

Rosa Birchley

Progression Route: GBMET - BA (Hons) Graphic Design

 

Womanhood

Rationale:

Throughout the 12 units my skills have excelled, I am able to make an ad campaign and engage the necessary target audience with the project plan and put together a concept that I am happy with. My Photoshop skills I would say have definitely improved in the sense of knowing what I'm doing if asked to make an infographic/ad campaign/poster or magazine. I know what tools to use and how to deal with proximity & alignments when arranging things in key orders around the page and to know what looks too much or too little.  When transferring images to Photoshop I have been able to explore and experiment with colour hues and play with the exposures and from learning over the course and throughout the years to not push an image or to over exposure/play around with an image long enough to the point it starts to hurt your eyes it's a good skill to know when to stop. I'm proud overall how my work has excelled especially due to the circumstances across the years and there is always room for improvement.

Project Concept:

Concept of my project is to make people aware of Period Poverty through the use of infographics to be shown to kids/women around the world. Period Poverty is the lack of access to sanitary products due to financial constraints and this can be caused by a wide range of life events that negatively impact on a girl/women's ability to access sanitary products to manage a most intimate and regular occurrence in her life. The reason I chose this project genre is I have suffered and still do suffer from time to time period poverty and it should be known and accessible for girls/women to receive free sanctuary products regardless of their situation due to the fact of unhygienic reasons of using alternate solutions like toilet paper/rag/bin bag. Girls in school are not even aware of menopause, endometriosis and fibroids - these subjects should be spoken about fo the pure reason of knowing and being prepared for the future days. I shall  make a 3 part series of a woman's guide through life when dealing with her period / changes / menopause because if I was taught about reproductive health in school I would have been prepared. If these posters were to be shown in a school/college it would mean a lot as so many women are unaware of their bodies and what happens on the inside - these posters would give an outline/guid to make them aware of the stuff I wasn't at their age and should have known.

Olly Burgess

Progression Route: University of Cumbria - BA (Hons) Wildlife Media

Rewilding

Rationale:

During this qualification, I have completed 12 units and I’ve learned tons of new skills both creatively and academically, two years ago I couldn't have sat and written a 1500 word report or a personal statement. Yet here I am doing both those things. The units have taught me how to make my work more interesting, informed as well as how to work for a client all these skills are ones I will be taking forward into my professional career, I have plans to start university this year or next, studying marine and natural history photography with a long term goal of being a successful freelance wildlife photographer/cameraman. Wildlife Photography has become my passion and my life, I can't begin to count how many hours or pounds I've spent honing my craft. In this course, I've learnt countless skills from teamwork to Photoshop and InDesign.

Project Concept:

My project is based around ReWilding and educating people about it and how it can be used to make farming more sustainable and how it changes conservation and what we can achieve if we just let go. I plan to make 5 - 15 images with short quoted text from key books, articles and speakers. To make this I don't need anything I don't have; I plan to only need my laptop/college Mac and my camera with lenses, software, wise for this project it will just be Photoshop with a homemade template for the placement of my text on the images. This will help me with the look of my project and achieve my aims. In terms of output, I plan to make a “coffee table” book and then print the best photos out big to be displayed in the college’s exhibition. I intend to use tutorials with my tutor and peers to help my work to improve and get live feedback. Now I’m back in the classroom my work can be fed back on as much as I need or want to be.

Sam Clear

Progression Route: Gap Year

Video Essay

Rationale:

Over the 12 units from this year and the last I feel that my skills have increased well, and my knowledge of aspects such as editing and script writing have improved throughout unit to unit. I am still a little rusty on some parts and I still have a lot to learn, but I definitely have gained some new understanding. At the start of this year my plan was to focus mainly on directing shorts films for each unit. However, as lockdowns and technical restrictions have impacted this year massively I have had to adapt to centre more around editing. I have however thoroughly enjoyed this change and believe that it forced me to learn skills that actually are very important that otherwise I would not have focused as much on. This change, I think, has benefited me in the long run as editing skills are something that I can use pretty much in any circumstance regardless of social restrictions, and I can always work on my editing even if I can't physically go out to film. This year has definitely highlighted the areas of strengths and weaknesses I have from unit to unit. Time management is still a major aspect that I need to work on as I quite often find myself avoiding doing work. This is something that I really need to improve on during this FMP and after this course.

Project Concept:

The idea that I had was to create a video in the same vein as a 10min YouTube video that breaks down/analyses a film or scene. This idea straight away seemed like a good path to follow for a few reasons. Firstly, I can use the skills and knowledge I have acquired from previous units in helping me with my editing. Secondly, as I frequently view these sorts of videos on YouTube as I not only really enjoy watching them, but also find them very informative, I have a lot of reference to guide me if I chose to follow this idea. These types of videos follow a similar outline where the content creator edits clips together while talking over the video. Some are more formal and informative with the aim to teach, where others are more jovial and light hearted in their criticisms and opinions. The video will consist of clips from either one specific scene if I choose to focus on one aspect or lots of different clips if my aim to to show something uses different examples.

Charlotte Coney

Progression Route: Oxford Brookes University - BA (Hons) Photography

A Planet Full of Plastic

Rationale:

Through the last twelve units, I have developed and learned different skills and knowledge in photography, media, graphic design and after effects. As well as improved every aspect of my practice. I also think that I have improved the practice I did before entering the course. I have improved things in and out of my comforts zone. I have developed and improved my skills in the Adobe Creative Suite (such as Photoshop, Lightroom etc.) as well as turning my interest towards techniques to acquire successful images in camera with my long exposure techniques as well as experimenting with multiple genres. And being able to do types of photography which I would have never done like Rayograms in the darkroom, portraits in the studio etc. I have also gained a better understanding of research purposes and methods to understand my audience, assess market competitors, and ascertain project feasibility through production research.

Project Concept:

For this project, I aim to create a series of images relating environmental issues; particularly pertaining to the impact of plastic pollution. Using my DSLR camera, tripod, and filters I would like to photograph at different locations and experiment with a variety of camera settings in order to create a diverse range of images showing my development and the progress made from start to end. I particularly enjoy working with manipulated exposure times to achieve different and distinctive effects; I aim to continue working in this way when creating work for my Final Major Project. In this project, I will need access to my Macbook (or similar computer) to be able to use specialist industry software such as Adobe Photoshop to edit my images. I will also need access to other software, such as Google Docs, for my development of the project. Internet access will be a big asset for my FMP, as I will regularly be using it. As we started this project in a lockdown, the first 3 weeks of the project have been hindered by unreliable internet access which made it a lot harder. Other factors to consider are my employment commitments, as I'm still working on weekends and Mondays these days will not be available to dedicate to my project.

To view an interactive version of the book, click here

Jack Crosthwaite

Progression Route: University of Portsmouth - BA (Hons) Film Production

Entity Campaign

Rationale:

After completing the previous tasks, I have come to the conclusion that I will be creating 3 posters, a short video and a website. Through writing my report, my knowledge around the concept of cancel culture and things like social media and mental health have increased dramatically. I feel much more confident going into production after completing the previous tasks and it will help a lot to produce a final piece that is done to the best of my ability.

Project Concept:

The short film will consist of my own footage but this will be limited due to the restrictions of the pandemic and clips taken from the internet. I aim to link the posters and the film through a campaign website. I have not thought of the name for it yet but it will revolve around raising awareness for serious problems such as climate change particularly for the demographic of the younger generation. When I looked at examples of other campaigns, the majority of them present themselves as more formal and targeted towards adults. With my campaign, I have decided to take a more informal approach because that will appeal to more young people. I think that it is important that this demographic is more educated around subjects like climate change because it will impact their future the most. The design of the 3 posters will be simplistic but eye-catching, so that the most amount of information can be translated with as little time as possible, because after writing the report on social media, I found that the attention span of young people is getting smaller because they prefer content that is consumed quickly.

Nicole Funnell

Progression Route: University

Red and the Wolf

Rationale:

Over the last few months I have improved my skills and my confidence to present my ideas and to expand and experiment on them, making each project unique. I also learnt how to improve and expand my knowledge of many forms of programs such as Adobe: Photoshop, After Effects, Premier Pro, Animate, etc. I have seen myself improve by learning how to use new programs and techniques. I also learnt how to make moving images and gif animations to see myself improve my animation work as I'm more compatible and confident the more I practice. I have gone beyond my comfort zone and my understanding and improved my studies greatly over these past few months. I even learnt how to use new tricks in Photoshop such as: erasing the background, editing out an object, how to separate an image into layers. Also, in my research, I discovered lots of things such as many artists and writers that have inspired me in their own unique way from how they make their work such as their colour scheme, use of space, shape angles, subject, themes, message, etc.

Project Concept:

For my project concept, I decided to make a 2d animated video based on the Little Red Riding Hood story. It's about a red hooded girl holding a basket, walking on the pathway into the woods. while she is walking, we see a big black figure running behind the trees and bushes near her, she notices the figure but keeps walking like she doesn't suspect anything. as she's walking deeper into the woods, she comes across a huntsman cutting wood and chopping down trees. They made eye contact and looked at each other for a few seconds. The girl recognises that the man was the huntsman and starts to panic. The huntsman recognises the girl and starts to approach the girl and she starts to back away. Before the huntsman could get any closer, the figure comes out as a big black wolf and attacks the huntsman. The huntsman got shaken up and ran away, leaving the girl and the wolf alone. the girl comforts the wolf until it comes down. she then picks up a piece of meat from her basket and gives it to the wolf as a treat while she pats them. I'm thinking of using Adobe Animate, Photoshop or other programs similar to them. Firstly I need to make a storyboard so I can clearly display and plan out my animation video. Once I plan out my background, I decided that it will be easier for me to make it digitally with my monitor that I draw on. It should take me around two hours to draw each background, so I should not try to mean background or focus on detail so i can make them easily and quickly. I should do the animation in Adobe Animate, I did some practice with the program and so I believe I'll be able to use it for its best outcome. the animation will take the longest to complete. If I want to successfully complete it, I have to spend my time at college on the animation because I won't be able to do the animation at home due to technical restrictions.

Matt Girvan

Progression Route: Gap Year

Love & Angels

Rationale:

Prior to starting this course 2 years ago, I hadn't used any of the software applications that I have since become proficient in, such as the Adobe Creative Suite. Being shown how to use them for multiple purposes, as well as how they integrate with each other has allowed me to develop my skills base considerably. Not knowing how to use the softwares and their capabilities, nor what was possible within them I have since progressed to understand the fundamentals of how to achieve a good photo, through the setup of a camera, how to make subtle tweaks to make it better through editing. I want to specialise in Illustration because I love how a story can be told through the medium of images, not words. After the Extended Level 3 Digital Arts course I hope to graduate with a Distinction then go on to expand my skills in the illustration field after a gap year.

Project Concept:

My aim of this project is to create a series of little comic books with a meaning and story of love and magic. I’m going to sketch out all my work and ideas (storyboards) onto paper then using them as references to either shoot reference images or put those sketches straight into Illustrator. I am making one story on the love journey of a Mango and Pear; how they meet and develop. They are polar opposites and they say that opposites attract but there's also big clashes that can come with that so I want to show that love story (taken from the film After). Another idea is showing the difference in angles, nice and good ones, like maleficent. Show how they can come in all shapes and sizes and not just the stereotypical white beautiful girl with wings. I also want to do another series less on story or comic style but more artsy on love and make abstract illustrations on love. My aim is to make 3 mini projects for my FMP and show them in a book style, I want variation and to show off my abilities in multiple styles and design layouts.

To view an interactive version of the book, click here

Ellen Herring

Progression Route: University of Portsmouth - BA (Hons) Photography

97% (Sexual Assault & Harassment)

Rationale:

Throughout the past 12 units I have tremendously improved every aspect of my practice. I explored all different mediums and discovered photography was my main interest and specialist subject. Unit 04, unit 09 and unit 10 helped me develop my understanding and skills majorly in photography. Before this course I had never used any Adobe Creative Suite software or manual camera settings, to now knowing how to use Photoshop, Lightroom, InDesign, Illustrator, Premiere Pro and understanding of shooting in manual. I have also done things that I wouldn’t have done before this course (long exposure photography, working with models, studio photography and moving image). My aspirations for my FMP are to shoot fashion, portrait and landscape photography and create a more elaborate production than my previous final pieces. My plans for my career are to further my understanding of photography by continuing into higher education and having a career in the creative industry.

Project Concept:

For this project I am going to use the theme of feminism and more specifically sexual assault and harassment by raising awareness to the issue with women's stories through the medium of photography. My aim for this project is to produce 6 - 8 final images and create a coffee table book. I am either going to print it or present it in a digital book. Additionally with mockups of the book as the exhibition is going to be online. I am planning on doing a variety of different shoots which are; women wearing clothes having been assaulted/harassed in with smoke bombs as effect, landscape shots where people have been sexually assaulted/harassed, fashion photography images of flowers wrapped around models chest and printing handprints on female models bodies. At this point I have decided the concept and started researching into locations and model possibilities. My idea will require me to buy a smoke bomb then practice with one before the shoot. Due to COVID-19 restrictions means that I will have to creatively adapt my ideas to fit the new rules. When given feedback on my progress I will act swiftly to improve my work for this project to make it to the highest standard it can be before handing it in.

To view an interactive version of the book, click here

Finn Huntley

Progression Route: University of Portsmouth - BA (Hons) Photography

Analog Photography

Rationale:

Throughout this course I have been experimenting with photography a lot and have been using different photography techniques to create different effects, however I haven't experimented with film photography before, and that is something that intrigues me, I have been looking into doing analog photography for a while and have previously not had the chance to do so, due to factors such as being in lockdown, and having other ideas for the brief that I thought fit the brief better. This project will allow me to finally experiment with analog photography, and learn the processes behind the production of an analog image, including things like developing the film and basics like using a film camera and comparing that experience to digital photography. Throughout this project so far I have researched analog photography and different practitioners in the report, this allowed me to look at different styles of analog photography and then analyse them so I can take inspiration for my own work for my final piece.

Project Concept:

In this project I will aim to create an analog photography piece in black and white, I will create a collection of portraits.  I have looked at a lot of pieces that use a natural setting like a beach or forest instead of a studio to take their portraits , adding different elements into the shot. I could take some close up images of facial features to create an abstract looking piece. Many of the images I have seen use models in movement with long flowing hair, adding some other element into the shot with movement.  I looked at different analog portraits, the ones I liked the most are abstract looking, using different practical techniques in the camera or whilst developing the images instead of using digital techniques in Photoshop like i am used to doing to create a similar effect, I have wanted to do analog photography for a while for a project but haven't really had a chance to as in the trigger projects were not long enough for me to learn the processes and complete all the idea development alongside it.